Rhithm App
Year
2020
Deliverables
- 1 Go To Market Strategy
- Zoho CRM Customization
- 3 Ad Creative Assets
- Facebook/Instagram/Google/Pinterest Ad Management
- 2 Email Nurtures
- Occasional Sales Assist
Rhithm App
To provide efficient, scalable technology solutions that elevate humanity.
Rhithm is an age agnostic, mental health awareness app teaching users emotional self-regulation.
The app features a 5 question assessment that gauges the user’s real-time mental state by asking questions like “What’s it like in your head today?”. Users answer questions such as these using emojis which allows students even as young as pre-k to complete the assessment. Then based on the combined answers activities are generated to bring the user closer to the optimal state of learning. Activities consist of yoga, meditation, cognitive reflection, gratitude, and more.
Teachers are provided with a dashboard featuring all of his/her student’s real-time data with the ability to gather valuable insights plus identify negative patterns if they arise. Other educators such as counselors, principals, and even district administrators are given a similar dashboard to pull data and identify trends through a broader scope.
We began with a needs analysis meeting where we discovered that before running a full-fledged marketing campaign, we would need to spend time to conceptualize and build Rhithm’s client engine. After completing and testing the “guts” we would then begin creating a customer acquisition campaign targeting school level personas such as teachers, counselors, and principals across the country.
The Rhithm team additionally asked for us to play a hand in reaching out to and further nurturing leads after arriving in the CRM. Leading prospects to weekly demo/training sessions plus getting completed agreements from campuses that wanted to engage in the 60-day pilot period before purchasing the service.
After several weeks of building out their client engine then teaching the team how to navigate and work from within the CRM on a daily basis. It was time to begin working towards an acquisition campaign. To provide context, this was around early March 2020.
Amidst the massive cultural shift COVID-19 brought to the educational sector, Rhithm was able to seamlessly pivot their application to remote learning. Now in a remote setting, educators are no longer able to pick up on non-verbal cues, identify and assist troubled students like they could in a traditional setting. Plus with existing technology, teachers would have little understanding of how his/her students are truly cooping and hopefully continuing to learn.
Since the application was built on simplicity and was proven that teachers and students only needed a matter of minutes to snap-in. The focus of the campaign was to streamline onboarding and begin educating the audience on how to use the app from the initial touchpoint. Along with explaining to prospects how easy it is to implement within their class and school.
The aim was to run ads where the main conversation between educators was taking place and resources shared (Facebook, FB Groups, Pinterest). Additionally where educators were searching for more resources and information (Google Search and Display).
Our efforts didn’t stop there. We drew up a series of emails to further nurture leads plus assisted the sales team in calling on prospects directly, after being qualified.
Return on Investment
Results from Rhithm’s customer acquisition campaign.
18
Cost Per Lead
201
Leads Generated
10000
Estimated Value Per Campus